RUM & RAY BANDS: : American Apparel, thrift store, dumpster diving folks need apply. Better known as the Hipster capital of the world, if you're not quote on quote 'cool' it's best not to even drive through this town. Only in Silverlake it's best to chat up a street walker first to differentiate between the homeless and just plain dirty.

THE EPICENTER: While acting as the center of business for the city, Downtown Los Angeles is also home to major arts institutions, sports facilities, tourist attractions, and an array of unique and high class shopping opportunities.

THE HILLS, THE BILLS: Nestled high on the east side of Los Angeles, Los Feliz is a quick getaway and perfect escape route from chaos and paparazzi. One of the few places where celebrity meets street artist, it's not uncommon to share a bar stool next to Laker Kobe Bryant one night and street artist Roa the next.

BE FREE, BE YOU: West Hollywood has gained worldwide attention in it's years since hosting PRIDE as the face of gay awareness mecca. It's not just about your sexuality (though cool points are awarded here), West Hollywood is a town that's on it's own overcome adversity and in doing so has made it too trendy to even be trendy.

90210: Beverly Hills needs no introduction. You have heard of it, the people are that rich, and yes that's an actual house. For the mega-rich and mega-rich aspiring, Beverly Hills has always been looked up to as the mark of making it. Most people here are still generations back rich, but with America being what it is, there's always room for another Oprah story.